“People are at home, either doing stuff on themselves or they are making videos, so they want to have makeup, hair and clothes,” she says.
A recent Wired article reported Kaleidoscope began generating $1 million in monthly sales at the end of March 2018 and, earlier this month, Dupart, who’s received media attention lately for being Da Brat’s girlfriend, told Beauty Independent its sales increased at least 33% during the pandemic. “LAH” is the latest in a string of zeitgiesty marketing moves-“Edge Patrol” spoofs of “Cops” came first, but there’s also been takes on “Judge Judy,” “The Jerry Springer Show” and more-that have helped Dupart, who previously ran New Orleans salon Kaleidoscope Hair Studio, gain 1.5 million Instagram followers and build a brand that’s rung up over $20 million in sales to date. In the five days since Jesseca Dupart, founder of Kaleidoscope Hair Products, dropped “LAH” or “Long and Healthy,” a parody of Cardi B’s and Megan Thee Stallion’s WAP video featuring YouTuber Lala Milan and reality television star Kandi Burruss-Tucker, it’s drawn close to 1.84 million views.
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